You Breathe, Eat & Drink Microplastics Every Day

Plastic pollution isn’t just an ocean problem—it’s a human problem. Microscopic plastic particles are now in our food, water, and even the air we breathe. Every day, we unknowingly consume microplastics, exposing ourselves to harmful chemicals with unknown long-term effects. This crisis affects everyone, no matter where you live. The question isn’t if you’re impacted, but how much.

You Breathe, Eat & Drink Microplastics Every Day

Plastic pollution isn’t just an ocean problem—it’s a human problem. Microscopic plastic particles are now in our food, water, and even the air we breathe. Every day, we unknowingly consume microplastics, exposing ourselves to harmful chemicals with unknown long-term effects. This crisis affects everyone, no matter where you live. The question isn’t if you’re impacted, but how much.

Mission Statement

To Change the way that young people in particular view and use single use plastic it their daily lives.

We’re transforming how the next generation view and consume single-use plastics

Most environmental efforts focus on cleaning up plastic waste—but at RESUP, we believe the real solution is turning off the faucet before it overflows. Educating the next generation on single-use plastics will reduce demand, influence future policies, and drive long-term change. By shifting mindsets now, we can prevent billions of pounds of plastic from ever being produced, used, or discarded.

By 2028, over 3.5 million elementary and middle school students will be part of the RESUP program

Education sparks change. By reaching millions of students, we’re shaping future leaders who will drive sustainability in their homes, schools, and communities.

By the end of 2028, participating student households will have reduced their single-use plastic consumption by 50%

One small change leads to another. By empowering families with knowledge and alternatives, we’re creating a ripple effect of sustainable habits that will last a lifetime.

By the end of 2028, RESUP will have prevented our families from injesting over 2.1 billion pounds of plastic

Less plastic produced means less plastic polluting our planet. Our efforts will keep billions of pounds of waste out of landfills and oceans—protecting marine life and preserving ecosystems.

Be the brand that Protects our kids from Breathing, Eating & Drinking Microplastics Every Day

Align Your Brand with the Future

Companies don’t want to be seen as the problem—they want to be part of the solution. While plastic use won’t disappear overnight, businesses have the power to shape the future. Supporting RESUP allows brands to educate the next generation and drive a cultural shift away from single-use plastics. This isn’t just an environmental initiative—It’s an opportunity to align your brand with a movement that prioritizes sustainability and real, long-term solutions—showing consumers that you’re committed to a better future.

88%
of consumers want brands to help them be more environmentally friendly.
60%
of corporate executives say sustainability is a key driver of brand trust.
77%
of Gen Z consumers are more likely to buy from brands that support social or environmental causes.

A Personal Message from Our Founder, Tom Jones

RESUP was born out of a simple but powerful idea: that the best way to stop plastic pollution is to prevent it at the source. Our mission is to educate and inspire the next generation to rethink single-use plastics, creating a ripple effect of change that reaches families, communities, and industries.

Dear Friends,

For years, I’ve paddled through the vast, open ocean, relying only on my own strength and will to keep moving forward. Along the way, I’ve seen things that have both broken my heart and ignited my passion for change. The oceans I love, teeming with life, are now choked with plastic—bottles, bags, straws—all lingering in the water long after their brief use. These plastics don’t just disappear. They threaten marine life, disrupt ecosystems, and even make their way into our food and water, poisoning the very planet we depend on.

I founded RESUP because I realized that cleaning up plastic is only part of the solution. It’s not enough to deal with the consequences—we must stop plastic at its source. The truth is, the choices we make every single day are driving this crisis. And that’s why we need to act now, before it’s too late.

The RESUP Challenge is our way of turning the tide. Through this initiative, we are reaching young students across the country, offering them a hands-on education that demonstrates the devastating impact of single-use plastics. We’re not just teaching them the problem—we’re empowering them with real, effective solutions they can take home and share with their families. And as these young voices grow louder, they inspire entire communities to make the changes that will ultimately add up to a monumental shift.

But here’s where you come in: we can’t do this alone. To make a lasting impact, we need partners—leaders, businesses, and everyday changemakers—who are ready to stand up and take action. Every dollar you donate, every school you sponsor, every voice that joins our cause brings us one step closer to a world where plastic doesn’t poison our oceans, harm our wildlife, or threaten our future.

The urgency is real, and the time to act is now. Our oceans, our wildlife, and future generations are depending on us to lead the way. I invite you to join us in this critical mission. Together, let’s challenge the use of single-use plastic, create lasting change, and build a future that our children—and their children—can be proud of.

With deep gratitude,

Tom Jones

Founder

Meet the Passionate Team Behind RESUP

Our team is driven by a shared mission to protect our planet and inspire the next generation. From educators to environmental advocates, each member brings unique expertise and unwavering dedication to tackling the plastic pollution crisis.

Tom Jones
Founder – CEO/President – Chairman of the Board
Canon Wing
Executive Vice President – Education – Development – Board Member
Jason Clement
Executive Vice President – Strategic Partnerships – Philanthropy – Board Member
Ryan Murtha
Communications Manager